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AddPaymentInfo
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When payment information is added in the checkout flow.
Object properties None required: 'content_category', 'content_ids', 'contents', 'currency', value'.
<script>
fbq('track', 'AddPaymentInfo', {
content_category: 'Apparel & Accessories > Shoes',
content_ids: ['1234'],
contents: [{'Array of objects'}],
currency: 'USD',
value: 0.50
});
</script>
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AddToCart
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When a product is added to the shopping cart.
Object properties None required: 'content_ids', 'content_name', 'content_type', 'contents', 'currency', 'value'.
<script>
fbq('track', 'AddToCart', {
content_ids: ['1234'],
content_name: 'product name',
content_type: 'product type',
contents: [{'Array of objects'}],
currency: 'USD',
value: 0.50
});
</script>
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AddToWishlist
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When a product is added to a wishlist.
Object properties None required: 'content_name', 'content_category', 'content_ids', 'contents', 'currency', 'value'.
<script>
fbq('track', 'AddToWishlist', {
content_ids: ['1234'],
content_name: 'product name',
content_category: 'product category',
contents: [{'Array of objects'}],
currency: 'USD',
value: 0.50
});
</script>
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CompleteRegistration
|
When a registration form is completed.
Object properties None required: 'content_name', 'currency', 'status', 'value'.
<script>
fbq('track', 'CompleteRegistration', {
content_name: 'product name',
currency: 'USD',
status: true,
value: 0.50
});
</script>
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Contact
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When a person initiates contact with your business via telephone, SMS, email, chat, etc.
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CustomizeProduct
|
When a person customizes a product.
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Donate
|
When a person donates funds to your organization or cause.
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FindLocation
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When a person searches for a location of your store via a website or app.
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InitiateCheckout
|
When a person enters the checkout flow prior to completing the checkout flow.
Object properties None required: 'content_category', 'content_ids', 'contents', 'currency', 'num_items', 'value'.
<script>
fbq('track', 'InitiateCheckout', {
content_ids: ['1234'],
contents: [{'Array of objects'}],
content_category: 'product category',
currency: 'USD',
num_items: 2,
value: 0.50
});
</script>
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|
Lead
|
When a sign up is completed or form filled.
Object properties None required: 'content_category', 'content_name', 'currency', 'value'.
<script>
fbq('track', 'Lead', {
content_name: 'product name',
content_category: 'product category',
currency: 'USD',
value: 0.50
});
</script>
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PageView
|
This is the default pixel tracking page visits.
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Purchase
|
When a purchase is made or checkout flow is completed.
Object properties None required: 'content_ids', 'content_name', 'content_type', 'contents', 'num_items'.
Object properties Required: 'currency', 'value'.
<script>
fbq('track', 'Purchase', {
content_ids: ['1234'],
content_name: 'product name',
content_type: 'product type',
contents: [{'Array of objects'}],
num_items: 2,
currency: 'USD',
value: 0.50
});
</script>
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|
Schedule
|
When a person books an appointment to visit one of your locations.
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|
Search
|
When a search is made on your website.
Object properties None required: 'content_category', 'content_ids', 'contents', 'currency', 'search_string', 'value'.
<script>
fbq('track', 'Search', {
content_ids: ['1234'],
content_category: 'product category',
contents: [{'Array of objects'}],
search_string: 'user search',
value: 0.50
});
</script>
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|
StartTrial
|
When a person starts a free trial of a product or service you offer.
Object properties None required: 'currency', 'predicted_ltv', 'value'.
<script>
fbq('track', 'StartTrial', {
currency: 'USD',
value: 0.50,
predicted_ltv: 600
});
</script>
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SubmitApplication
|
When a person applies for a product, service, or program you offer.
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Subscribe
|
When a person applies to a start a paid subscription for a product or service you offer.
Object properties None required: 'currency', 'predicted_ltv', 'value'.
<script>
fbq('track', 'Subscribe', {
currency: 'USD',
value: 0.50,
predicted_ltv: 600
});
</script>
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|
ViewContent
|
A visit to a web page you care about.
Object properties None required: 'content_ids', 'content_category', 'content_name', 'content_type', 'contents', 'currency', 'value'.
<script>
fbq('track', 'ViewContent', {
content_ids: ['1234'],
content_name: 'product name',
content_category: 'product category',
content_type: 'product type',
contents: [{'Array of objects'}],
currency: 'USD',
value: 0.50
});
</script>
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