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Event family ^*

The object that was interacted with

GA4 event name ^*

The type of interaction

Event label

Event label or category

Event value

A numeric value associated with the event

Currency

Transaction ID

Ecommerce items

Use ID|name|price|quantity and separate items with semicolons.

Search term

Method

Additional JSON parameters

Output format

Measurement ID

Client ID

Consent Mode in full tag

BUILD EVENT

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What is a Google Event?

How you can use it in your Analytics account?

Google Analytics 4 events describe user interactions through an event name and contextual parameters. The old Universal Analytics category, action and label model is no longer used.

Recommended events should retain Google's prescribed names and parameters so they can populate reports, ecommerce metrics and audiences. Automatically collected and enhanced-measurement interactions normally should not be duplicated manually.

This builder generates gtag.js calls, dataLayer objects and Measurement Protocol templates. Measurement Protocol credentials must remain on the server.

Advanced Google Analytics

How to set up event tracking

This video from Advanced Google Analytics in the Analytics Academy provides an overview for how event tracking works in Google Analytics.

To learn how to set up event tracking, visit the online course at: Analytics Academy

Information and examples

Let's diving into each parameter

The following table gives you a detailed explanation and example of each of the event parameters. To learn more, check out the links in the related resources section below.

Event family	Used only to find a recommended event quickly; it is not sent to GA4.
Event name `Required`	A lowercase snake_case GA4 name. Prefer a recommended event when it describes the interaction. Example: 'add_to_cart'
Event Label	The string that will appear as the event label. Useful for categorizing events. Example: 'spring_sale'
Event Value	A numeric non-negative value associated with the event. Example: '42'

References and resources

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