Canonical

What does canonical link do?

Seo main factors

rel=canonical

In a website it is usual that some pages have one or more duplicates, for example when we talk about the desktop and mobile version of an ecommerce's product page.

In this case, search engines need to choose one of them as the main page, known as canonical page: once they make this choice by default, they will crawl the established canonical page more often than the others.

You can also indicate to the search engines which pages you want to be shown to the users in search results.

How?

Through the manual setting of your canonical links.

What are the advantages?

You help search engines' crawling, thanks to the fact that they do not need to check every URL but they will focus on the one established as main.
Tracking one single URL is simpler.
You will enhance the ranking of the canonical page.

How the SeoChecker canonical links audit fails

If the canonical link is not valid, SeoChecker will display an error:

How can the canonical link be not valid?

there are two or more canonical links;
the canonical link refers to the site root;
the canonical link refers to a different domain;
the canonical link is not a valid URL;
the canonical link refers to a specific page for a different language or a different region.

How can I add canonical links correctly to the pages of my website?

You can do it in two ways:

To the HTTP response, add a Link header

To theof the page, add a

<!doctype html>
<html lang="en">
  <head>
    …
    <link rel="canonical" href="https://example.com"/>
    …
  </head>
  <body>
    …
  </body>
</html>

Tips:

If it is feasible, do not use HTTP: go for secure HTTPS canonical URLs instead.
If you need to utilize hreflang links for diverse versions of one page (based on language or country of a user), be sure that the canonical URL refers to the right page for that specific country or language.

Related guides

Learn more about Seo main factors

CHARSET DECLARATION

CRAWLABLE

CRAWLABLE ANCHORS

HREF LANG

HTTPS

SERVER STATUS

VIEWPORT

SEO Audit

On page SEO performance and page checkup.

Over 300 parameters for the deeper page analysis.

Try it now

Share this Guide

Did you like it? Share it!

Web tools for modern developers. Try these one!

Over 50 generators, builders and validators to improve your SEO and web performances

WEB VITALS TESTER

Tester and validators

Test your Web Vitals metrics, score and diagnostic.

Measures Google Core Web Vitals LCP, FID, CLS, TTFB, FCP, TTI, TBT and more.

SEO AUDIT

Check SEO performance and page checkup.

Over 250 parameters for the deeper page analysis.

Find out more about the performance of your website.

WEB VITALS CALCULATOR

Google

Find out how Google calculates your overall Performance score.

Drag the cursors to understand what thresholds you must be aiming for achieving a good performance

WEB VITALS TRACKING SCRIPT

Analytics Google Tracking script

Send Web Vitals metrics to Analytics for better tracking.

Measures and send Google Core Web Vitals to your Analytics account.

GOOGLE MAP SHAPE BUILDER

Builders and generators Google

Draw rectangles, circle, polygon, polyline and shape on maps and get coordinates.

Set styles and colors for your drawed shapes and get the code.

REMOTE SERVER STATUS

Server and proxy

Retrieve remote Server Status Code and Headers.

Get HTTP Status code, Headers info, Cache-control and data from a given URL.

GOOGLE SERP LOOKUP

Google

Track your site’s position in Google search results for specific keywords, country and languages.

Find out your position for specific keywords.

NETWORK WATERFALL

Tester and validators

Capture web page requests and timeline waterfall.

Quickly capture and analyze web page network requests during page load.