Google URL builder

Build your Google campaign url for better tracking

This builder allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in your Google Analytics account.

Analytics Google Tracking script

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Website URL ^*

Your full URL (e.g. https://www.yoursite.com)

Campaign Source ^*

The referrer (e.g. google, newsletter, facebook)

Campaign ID

GA4 utm_id, recommended for joining campaign data.

Campaign Medium

Marketing medium (e.g. banner, cpc, email, sms)

Campaign Name

Payoff, product or brand (e.g. mybrand, spring_sale)

Campaign Term

Identify the term or keywords

Campaign Content

Identify different ads content

Source platform

utm_source_platform, the platform managing traffic.

Creative format

utm_creative_format; not currently reported in Analytics properties.

Marketing tactic

utm_marketing_tactic; not currently reported in Analytics properties.

Custom parameters

One key=value pair per line. Existing URL parameters are preserved.

Lowercase UTMs and replace spaces with _

BUILD URL

What is the Google Url builder?

How you can use it in your campaign?

Let's imagine that you've just started a promotion campaign and it turns out to be a success (or a disaster). The problem is you've no idea why it turned out to be so great (or so disastrous).

You need to know which channel directed the most traffic to your website. You might think that once you have your Google Analytics account setup on your website, all data will be there, but it won’t give you the detailed campaign information.

Fortunately, there is Google URL builder, a tool by SeoChecker made for develpers who like to know more and optimize campaigns.

UTM parameters are unique tags that are added to your URL in the Google URL builder.

When users click on one of your custom links, these unique parameters are sent to your Analytics account so you can identify the URLs that are most effective in attracting users to your content.

How to find custom campaign in Google Analytics?

In Google Analytics 4, open Reports Acquisition Traffic acquisition and use dimensions such as Session source/medium and Session campaign.

For consistent attribution, Google recommends setting at least utm_source, utm_medium, utm_campaign, utm_id and utm_source_platform. Do not use UTMs on internal links.

Your link before

https://www.yoururl.com

Analytics data collection:

(Other)
Organic Search
Direct
Referral
Email

Your link with Google URL Builder

https://www.yoururl.com?utm_source=google&utm_medium=cpc&... https://www.yoururl.com?utm_source=google&...

Analytics data collection:

blog.post.it / link
seochecker.it / link
yoururl.com / banner
ADS - Facebook / promo
Summer sale

Remeber: don't use URL builder for internal linking otherwise Google Analytics will overwrite the original internal data.

Google Analytics is case sensitive, so don't duplicate UTM parameters in uppercase or lowercase. Use always the same namespace.

For Google Ads, keep auto-tagging enabled whenever possible: GA4 prioritizes auto-tagging data. The ValueTrack preset enriches manual parameters; it does not replace Google's generated click identifier.

Information and examples

Let's diving into each UTM parameter

The following table gives you a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.

Website Url `Required`	Your standard url. Example: https://www.seochecker.it
Campaing Source `Required`	Use `utm_source` to identify a search engine, newsletter name, or other source. Example: google
Campaign Medium	Use `utm_medium` to identify a medium such as email or cost-per-click. Example: cpc
Campaign Name	Used for keyword analysis. Use `utm_campaign` to identify a specific product promotion or strategic campaign. Example: spring_sale, christmas etc.
Campaign Content	Used for A/B testing and content-targeted ads. Use `utm_content` to differentiate ads or links that point to the same URL. Example: logolink or textlink